Posts

Pharmaceutical industry

Caring for the population or one’s earnings? A dilemma for marketers in the pharmaceutical industry

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Loréa Baïada-Hirèche, Institut Mines-Télécom Business School ; Anne Sachet-Milliat, ISC Paris Business School et Bénédicte Bourcier-Béquaert, ESSCA École de Management The pharmaceutical industry is rocked by scandals on a regular…
Digital Service Act

Digital Service Act: Regulating the content of digital platforms, Act 1

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The Digital Service Act, proposed by the European Commission in early 2020, seeks to implement a new regulatory framework for digital platforms. Grazia Cecere, an economics researcher at Institut Mines-Télécom Business School, explains…