employee advocacy

Digital employee advocacy: when employees become ambassadors for the company

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Faced with the difficulties caused by silent resignations and the lack of identification with organizations, digital employee advocacy platforms are being deployed within companies. Digital employee advocacy is a concept that makes employees ambassadors for their company. Anuragini Shirish and Anaya Kumar, researchers at Institut Mines-Télécom Business School, focused on what triggers digital employee advocacy behavior.

Simulation and serious games: training tools for crisis management

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To prepare elected officials, local authorities and citizens to respond in times of crises, immersive simulations and serious games are particularly useful. At IMT Mines Alès and Mines Saint-Étienne, these techniques are used to help prepare…
eau, cours d'eau, fleuve, water, river

Rivers and residents: using emotions to promote water conservation

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Antoine Fricard, IMT Mines Alès – Institut Mines-Télécom “Since the American Revolution, since the French Revolution, we have given basic rights to all men and women. This march towards equality and democracy was a major…
new heroism

New Heroism: a paradoxical model of success

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Today, the ideals of success cover multiple areas of society, such as work, cinema, and personal life. In his book Le Nouvel Héroïsme, Olivier Fournout, a sociologist and semiologist at Télécom Paris, analyzes the conditions that have allowed…

All aboard for security

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With France’s rail transport market opening up to competition, the SNCF’s security work is also becoming a service. This transformation raises questions on how security as an activity is organized. Florent Castagnino, Sociology researcher…

France’s elderly care system on the brink of crisis

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In his book Les Fossoyeurs (The Gravediggers), independent journalist Victor Castanet challenges the management of the private elderly care facilities of world leader Orpea, reopening the debate around the economic model – whether for-profit…
privacy, data protection regulation

Privacy as a business model

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Personal data protection is sometimes presented as a legal headache, typically in the online business world. For others, usually in the activist sphere, it is seen as a way to defend our fundamental rights. Each side tends to mock the other’s…
livreurs de plateformes

Delivery riders seeking social protection

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Cynthia Srnec, Sciences Po and Cédric Gossart, Institut Mines-Télécom Business School “In the ideal world of the delivery platforms, we would say nothing, just smile politely, “Hello, sir”, “Goodbye”, get on our bikes, make…
Pharmaceutical industry

Caring for the population or one’s earnings? A dilemma for marketers in the pharmaceutical industry

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Loréa Baïada-Hirèche, Institut Mines-Télécom Business School ; Anne Sachet-Milliat, ISC Paris Business School et Bénédicte Bourcier-Béquaert, ESSCA École de Management The pharmaceutical industry is rocked by scandals on a regular…
gestion des déchets, waste management

Waste management: decentralizing for better management

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Reducing the environmental impact of waste and encouraging its reuse calls for a new approach to its management. This requires the modeling of circuits on a territorial scale, and the improvement of collaboration between public and private…