Posts
![Pharmaceutical industry](https://imtech.imt.fr/wp-content/uploads/2021/11/Visuel_marketeurs_industrie_pharmaceutique.jpg)
Caring for the population or one’s earnings? A dilemma for marketers in the pharmaceutical industry
In the News, Society
Loréa Baïada-Hirèche, Institut Mines-Télécom Business School ; Anne Sachet-Milliat, ISC Paris Business School et Bénédicte Bourcier-Béquaert, ESSCA École de Management
The pharmaceutical industry is rocked by scandals on a regular…