Scientific news from the Institut Mines-Télécom.



Published the 19 December 2023

By Dimitri Tenlep

Digital employee advocacy: when employees become ambassadors for the company

Faced with the difficulties caused by silent resignations and the lack of identification with organizations, digital employee advocacy platforms are being deployed within companies. Digital employee advocacy is a concept that makes employees ambassadors for their company. Anuragini Shirish and Anaya Kumar, researchers at Institut Mines-Télécom Business School, focused on what triggers digital employee advocacy behavior.