Loréa Baïada-Hirèche Archives

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Caring for the population or one’s earnings? A dilemma for marketers in the pharmaceutical industry

Loréa Baïada-Hirèche, Institut Mines-Télécom Business School ; Anne Sachet-Milliat, ISC Paris Business School et Bénédicte Bourcier-Béquaert, ESSCA École de Management The pharmaceutical industry is rocked by scandals on a regular…