Posts

Pharmaceutical industry

Caring for the population or one’s earnings? A dilemma for marketers in the pharmaceutical industry

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Loréa Baïada-Hirèche, Institut Mines-Télécom Business School ; Anne Sachet-Milliat, ISC Paris Business School et Bénédicte Bourcier-Béquaert, ESSCA École de Management The pharmaceutical industry is rocked by scandals on a regular…
Fake News

A real way to look at fake news

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The SARS-CoV2 virus is not the only thing that has spread during the Covid-19 pandemic: fake news has also made its way around the world. Although it existed even before, the unprecedented crisis has paved the way for an explosion of fake…
Digital Service Act

Digital Service Act: Regulating the content of digital platforms, Act 1

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The Digital Service Act, proposed by the European Commission in early 2020, seeks to implement a new regulatory framework for digital platforms. Grazia Cecere, an economics researcher at Institut Mines-Télécom Business School, explains…
Data collection protection, GDPR impact

GDPR: Impact on data collection at the international level

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The European data protection regulation (GDPR), introduced in 2018, set limits on the use of trackers that collect personal data. This data is used to target advertising to users. Vincent Lefrère, associate professor in digital economy at…
Digital innovations in health

Innovation in health: towards responsibility

Digital innovations are paving the way for more accurate predictive medicine and a more resilient healthcare system. In order to establish themselves on the market and reduce their potential negative effects, these technologies must be responsible.…
Chiffres nombre de cas et de décès de la Covid-19

Covid-19: putting the figures into perspective

Since the start of the Covid-19 crisis we have developed a unique relationship with the abundance of figures reflecting the current state of affairs. They are used as indicators to describe the trends in the pandemic and serve to make major…